Christmas at Crossroads 2024
Christmas 2024 was divided into two events: The Christmas Spectacular, and Wonder - Christmas at Crossroads. The Former was a holiday concert intended for members of the community to attend with their whole family and the later was our annual Christmas service. My job was to collaboratively determine brand direction and then execute the design of digital and print assets.
Two brands in one
To effectively support both events we branded each as two sides of the same coin. The Spectacular and Wonder were both rooted in the same basic design direction but then diverged in key ways such as color, texture, and atmosphere.
Logos
Marketing Materials
Billboard
Invite Cards
Social Media
In service assets
To effectively support both events we branded each as two sides of the same coin. The Spectacular and Wonder were both rooted in the same basic design direction but then diverged in key ways such as color, texture, and atmosphere.